By default, Google+ page URLs look like this:
And this URL is Almost impossible to remember,
It seems likely that at some point Google will allow for personalized page URLs, but until they do, there is a service that can help.
You just need to ‘Choose a nick name’ (Name of branded or organization) And ‘Google+ ID’ which appear on your Google+ page .(see the image)
This link is more user-friendly and branded for your business or organization. When it comes to branding yourself on social channels, a little vanity is OK!
Please give your comments about this